Glyphic's SDRs were burning 20+ minutes per prospect on manual research, LinkedIn, Crunchbase, news, podcasts, before sending a single email. The result: high-quality outreach but capped volume.
CASE STUDY
Glyphic cut research time 70% across the entire SDR team
Endorsed AI rebuilt Glyphic's prospect-research workflow into a Clay-driven system that briefs reps in seconds, not 20 minutes.
The challenge
Research time70% reduction
Outbound volume3×
Reply rate held14%
Briefs written / week200+
Why Endorsed AI?
Glyphic needed a system that did the prep work automatically and handed reps a personalised brief on every account. Endorsed AI's brief: build it, integrate it into HubSpot, and make it boring to use.
The solution
We wired Clay to ingest each new account, pull 30+ data points (tech stack, hiring, recent news, podcasts the founder appeared on), and write a 3-bullet brief into the HubSpot record before the rep ever opens it.
The impact
Research time dropped from 20 mins to ~6. Reply rates held steady at 14% even with 3× the volume. Glyphic now sends 200+ tailored outbound emails per week without a research team.
Conclusion
The system Endorsed AI built compounds. Every new account gets briefed automatically; every rep starts the day knowing what to say.
“It used to take 20 minutes to write one good cold email. Now the brief is waiting in HubSpot before I even sit down.”