Solidroad had proven product-market fit but lacked a repeatable outbound motion. Every meeting came from founder-led prospecting, which didn't scale.
CASE STUDY
How Solidroad built a predictable outbound engine
Endorsed AI became Solidroad's entire outbound engine, driving 30% of total revenue and supporting their £6.5M seed round.
The challenge
Revenue from pipeline30%
Closed£1M+
Seed supported£6.5M
Owned infra100%
Why Endorsed AI?
The team needed infrastructure, not another tool. Endorsed AI builds the system inside the customer's stack and hands it back, operator-to-operator.
The solution
Endorsed AI designed an end-to-end outbound system: ICP refinement, signal-based prospecting, multi-channel personalized outreach, and a reply-handling layer that routed qualified meetings into the founders' calendar.
The impact
In six months, Endorsed AI's system became responsible for 30% of Solidroad's total revenue, helped close £1M+ in pipeline, and supported a £6.5M seed round.
Conclusion
Solidroad now owns every piece of the outbound infrastructure, the targeting, the workflows, the messaging, the analytics. We're not a vendor they pay forever; we're the team that built the engine.
“Endorsed AI built the system behind 30% of our total revenue. They became an extension of our sales team.”