How Solidroad built a predictable outbound engine from pre-seed to $25M Series A

When Solidroad first came to us, they were early. Really early. Pre-seed, no sales team, no outbound infrastructure, and no predictable way to generate pipeline. Everything was founder-led.

They had a strong product vision but needed to get it in front of the right people. The challenge wasn’t just generating leads it was figuring out who the right buyers were in the first place. Their ICP was still taking shape, and without a dedicated sales function, every meeting mattered.

Solidroad needed a partner who could build and run their outbound engine from scratch, while also being flexible enough to evolve the targeting and messaging as the company grew and the ICP became clearer.

Building Outbound From Zero

We built Solidroad’s entire outbound engine from scratch. Email and LinkedIn were the primary channels, with infrastructure, targeting, and messaging all created from the ground up. In the early days, we were one of their only sources of qualified pipeline.

Refining the ICP Together

This wasn’t a case of being handed a perfect ICP and executing against it. We worked closely with Solidroad to test, iterate, and refine their targeting over time. As the product evolved and the market responded, we honed in on CX and customer support leaders as the ideal buyers. Every campaign taught us something, and we fed those learnings back into the strategy.

Multi-Channel Outreach

We ran coordinated campaigns across email and LinkedIn, testing messaging angles, audience segments, and sequencing to find what converted. Our paid ads approach to outbound meant we were constantly A/B testing, cutting what didn’t work, and doubling down on what did.

Scaling With the Sales Team

When we started, Solidroad had zero salespeople. As the company grew, so did their team, eventually reaching 10+ in sales. Our role evolved with them. We went from being one of their only lead generation channels to integrating directly with their growing sales function, ensuring our pipeline fed seamlessly into their process and that meetings were landing with the right reps at the right time.

Supporting Every Funding Round

At each stage; pre-seed, YC, seed, and Series A, the pipeline and revenue we generated served as tangible proof of traction. The $1M+ in closed revenue from our leads and the 30% revenue contribution gave Solidroad a clear, data-backed growth story to present to investors, playing a direct role in supporting their $25M Series A.

Over $1M in revenue was closed directly from the leads we generated. That pipeline accounted for 30% of Solidroad’s revenue, making outbound one of their most significant growth channels.

The revenue and pipeline we built didn’t just drive commercial growth it supported every funding round from pre-seed through to a $25M Series A. Investors could see a repeatable, scalable outbound engine delivering real results.

Solidroad’s sales team grew from zero to 10+ over the course of our partnership. We evolved from being their only outbound channel to a fully integrated part of their GTM motion, with our pipeline slotting directly into their expanding sales function.

The ICP work we did together landed on CX and customer support leaders as the core buyer, a targeting decision shaped by the data from hundreds of campaigns we ran and iterated on together.