Trumpet's outbound was account-list driven but blind to buying intent. Reps spent equal time on cold accounts and red-hot ones, and the high-fit accounts kept slipping through.
CASE STUDY
How Trumpet turned ABM accounts into pipeline at 4× the rate
Trumpet's revenue team layered Endorsed AI's signal-driven sourcing on top of their digital sales rooms, pipeline conversion jumped 4× in one quarter.
The challenge
Pipeline conversion7% → 28%
Time on in-market accounts80%
Sourced ARR added£420K
Quarter-over-quarter growth4×
Why Endorsed AI?
Trumpet wanted a system that could detect intent signals (job changes, funding, hiring spikes) and route the right account to the right rep automatically, not another data tool to babysit.
The solution
Endorsed AI built a signal-aggregation layer on top of Trumpet's HubSpot, scored every account daily, and triggered tailored multi-channel sequences when an account crossed a threshold.
The impact
Pipeline conversion from sourced accounts went from 7% to 28% in 90 days. Reps now spend ~80% of outbound time on accounts the system flagged as in-market.
Conclusion
Trumpet's reps no longer guess which accounts to chase. The intent layer Endorsed AI built tells them, and the rest of the playbook compounds from there.
“We finally know which accounts are worth our time. The signal layer became our morning ritual, every rep checks it before opening their inbox.”