Week 4
Iterate
Launch and iterate
Live
Day 09 · weekly review
3 campaigns · 1 swap
Campaign
Trend
Reply
Meetings
Status
A
Signal-led
VP Sales · SaaS · 200–1k · US
0
1
2
3
4
5
.
0
1
2
3
%
Reply
0
1
2
.
0
1
2
%
Meetings
Performing
B
Pain-led
Head of Growth · FinTech · 50–200 · UK/DE
0
1
2
.
0
1
2
%
Reply
0
1
.
0
1
2
3
%
Meetings
Underperforming
B′
Peer-proof v2
FinOps leaders · 200–1k · UK
-
Reply
-
Meetings
Launching
New ICP
New angle
New messaging
C
Peer-proof
CRO · Cybersecurity · 1k–5k · US/CA
0
1
2
3
4
.
0
1
2
3
4
5
6
7
8
9
%
Reply
0
1
.
0
1
2
3
4
5
6
7
8
9
%
Meetings
Performing
Campaign B replaced.
Reallocated 38% of B's volume to B′. Next review in 7 days.